Plot research

Track 

General

Track and field is a sport that involves athletic competitions focused on running, jumping, and throwing skills. The name derives from where the competition takes place, a running track and a throwing grass field and some of the jumping activities. Track and field are categorized under the athletics umbrella, which also includes road running, cross-country running and racewalking 

The competitor who completes it in the least time win the foot racing events, which include sprints, middle and long-distance runs, racewalking and hurdling.  Many track and field events are single-winner sports; the most popular team events are relay races which usually feature four teams.

Events are almost entirely separated by gender, though events for both men and women are usually held at the same venue. Records are kept at an international and national level, of the best performances in specific events. Nevertheless, if competitors are found to have violated the rules or regulations of the event, they are excluded from the competition. 

The Track

 A track and field stadium's two basic features are the outer oval-shaped running track and an area of grass within that track, the field. Most track and field stadiums are multi-purpose stadiums, with the running track covering a field designed for other sports, like the different kinds of football.

Project Schedule

Filming schedule

    Here we have our schedule and what we plan to do in about the next month. Although it is not set in place and is sort of a rough draft, this schedule will give us an idea of what we're gonna do for the project in the following weeks. This will also aid us in having a well-executed project instead of being rushed. Since we're in a group, dividing the assignments into days we can all meet up is good so we have a consistent workflow.

Film openings analysis

Sports Drama film openings

1) Rocky (1976)
The film opening for Rocky begins with an upbeat song as it introduces the movie name. The upbeat song alludes to the next part, the opening fight scene. This opening serves to establish the character and his boxing career. The brief shot of Jesus and then the zoom out to the fight itself that is literally under god's image symbolizes that fighting can be viewed as a sin. The glimpse of the fans cheering him on establish he is a known boxer and that this is not his first time-fighting. But, the close-ups of him struggling show that boxing is a difficult sport no matter how much experience you have.



2) Creed (2015)
The film opening also develops the character's struggles as he is in a juvenile correlation facility. The mis-en-scene, all dressed the same in the facility shows where there is control there are outbursts as the kids fight each other. When talking to what we learn is the wife of the child's dad, the close-ups display the lack of emotion he has and alludes to the hardships in life he has faced, losing his mother and father at a young age.





3) The Wrestler (2008)
Along with the other film openings, this one establishes the character's fame without showing the actual character. This is done through close-ups of magazines, photos, newspapers, articles and more about the main character. The voices of fans and are heard as seeing the credits to make viewers feel as though they really are at a wrestling match. The music chosen also goes well with wrestling because it is upbeat as is a match in reality and it seems as though it praises the main character that is being established.

Genre Research

Sport Dramas

So as for the genre, my partner and I decided to do a sports drama mainly because we both play sports and can relate to the character we plan to develop. This genre combines both drama and sports film conventions. Many films of this genre revolve around a famous athlete, but in our case it will all be fictional. 

General 

Drama is a film genre that revolves around the emotional development of realistic characters. Such dramatic themes are often drawn from serious, real-life problems. While dramas rely heavily on this type of development, dramatic themes also play a significant role in the plot. Whether heroes or heroines face an external conflict or a conflict within themselves, Either heroes or heroines face an external conflict or a conflict within themselves, dramas aim to tell a realistic story of human struggles. 

More specifically a sports drama's conflict is usually an individual or team struggle as they reach success for a sport. The outcome typically results in either the protagonist winning a large competition or losing and searching for their soul or sadness. The typical sports that are covered in sports drama are basketball, baseball, football, and boxing. 

Conventions

Sports dramas' conventions often include:

•  romantic storylines
•  psychological or sports injuries
•  social and political conflicts 
•  action-oriented climax
• audience relate to characters
• conflict is the main source of drama
• developed around a sporting event or athletes
• comparable to reality 

Themes 

A typical theme in sports films is the victory of an athlete or team that, despite the difficulties, prevails in the end. Although this is typical since these films are realistic it sometimes it is the opposite, and the athlete or team suffers defeat and therefore, learns a lesson from the loss. 

Major sport dramas

1) Rocky (1976)

2) Remember the Titans (2000)

3) The Karate Kid (1984)

4)Creed (2015)

5) The Wrestler (2008)

References

https://www.allmovie.com/subgenre/sports-drama-d965

https://www.ranker.com/review/the-wrestler/143915?ref=node_name&pos=28&a=0&ltype=n&l=2472395&g=US
https://thescriptlab.com/screenplay/genre/952-drama/

Music Blog Post

Photo of artist.

Temptation 

Genre  

The genre for our artist was alternative rock or 'out-of-the-ordinary' rock. Alt-rock became popular in the 1990s. This type of genre usually provides simple instrumentation and a clear melody. 

Target Audience

The target audience aged from 16-22 (teens to young adults), consisted of both men and women and aims to target all economic classes (if being more specific middle class).

Marketing Trends

HALF-ALIVE 

The American band formed in 2016. The band started becoming famous when they released the music video of their hit song; “Still Feel, ” due to its amazing choreography and cinematography. The band a few months later signed a record deal with RCA Records. In mid-2019, the band released their first album, “Now, Not Yet”, through streaming services and for free on their channel on YouTube. Half-Alive is a clear example of what a smaller band can do to market as they became popular recently, but are still considered to be on the smaller side.

CAGE THE ELEPHANT

One of the most famous and successful indie-alternative band of the last decade. Cage The Elephant was formed back in 2008. 1.5 billion streams worldwide and 11 Billboard #1 singles. The band has featured in music festivals and official tours. Their official website features their merchandise, their social media, updates on tours, and promotion on their products. 

How we developed Temptation

Our group decided to develop our brand through our social media, website, and music video. Through social media and our website, we created a recurring theme of cloud and a neutral to a dark color palette. The signature clouds and color palette are everywhere from our posts to the merch we created. This was done to create consistency within our brand, something that does very well in the music industry and social media as well. The clouds are also an easy way for our fans to identify us. We decided to market our artists through social media as it what our TA is always on, especially through their cellular devices. 

Through Instagram and Twitter, we created a hashtag (#temptationmusic) so fans can find more information about the artist more easily. They could find tour dates, music release dates, merch giveaway info, etc. We also decided to market through Tiktok because it's an easy way to market the song and gain popularity as did the song renegade. Then we would repost fan dancing to our song on other social media platforms to show we care for each and every one. 

We also chose to develop our brand in a way that our target audience could relate to especially through our music video. The majority of the age group of our target audience are young adults who sometimes need help to find themselves, make poor decisions, and are in a sort of 'rebel' stage. All these things, the audience can relate to making the connection between fan and artist stronger, something vital in the music industry. The music video also works to develop our artist persona as a relatable person (getting into a fight with parents) and a careless teen. 

Marketing Products 

Some of the products we created include hats, sweatshirts, shirts, phone cases, and polaroids.  We also created posts for our social media and an album cover. To keep our target audience in mind we decided to make out merchandise affordable and a wide range of products, also the products are unisex so they can appeal to both men and women, making the most out of our TA. Through our products, we also kept our theme of clouds and the dark color palette throughout. The merchandise fits the 'unique' teens that nowadays became a trend, being different from others.  All of our products can be purchased online making it accessible for fans from all over the world (when we grow). 

What I learned

For production, we learned music videos have to capture the audience in the beginning and all the way through.  This is difficult because not every part of a music video is interesting, but it has to strive to keep the audience's attention. I also learned the best type of video that I think marketed both the artist and the song well was the combo of storytelling and artistic because the story keeps viewers intrigued, and it being artistic sells the song as well. 

Through the development of our marketing campaign, I learned how much research and time goes into it. I also discovered the extensity the campaign has to have and how it revolves around the target audience. The importance of why choices are made and the importance of comparing to other artists to prove these choices will work to market the artist. Not only, must this be done, I also learned uniqueness and creativity plays a huge role as well. After listening to all the presentations this was very clear, the more unique an artist is the better. But, they have to be unique in a way that is still ideal to grow and gain the most popularity.