Music Blog Post

Photo of artist.

Temptation 

Genre  

The genre for our artist was alternative rock or 'out-of-the-ordinary' rock. Alt-rock became popular in the 1990s. This type of genre usually provides simple instrumentation and a clear melody. 

Target Audience

The target audience aged from 16-22 (teens to young adults), consisted of both men and women and aims to target all economic classes (if being more specific middle class).

Marketing Trends

HALF-ALIVE 

The American band formed in 2016. The band started becoming famous when they released the music video of their hit song; “Still Feel, ” due to its amazing choreography and cinematography. The band a few months later signed a record deal with RCA Records. In mid-2019, the band released their first album, “Now, Not Yet”, through streaming services and for free on their channel on YouTube. Half-Alive is a clear example of what a smaller band can do to market as they became popular recently, but are still considered to be on the smaller side.

CAGE THE ELEPHANT

One of the most famous and successful indie-alternative band of the last decade. Cage The Elephant was formed back in 2008. 1.5 billion streams worldwide and 11 Billboard #1 singles. The band has featured in music festivals and official tours. Their official website features their merchandise, their social media, updates on tours, and promotion on their products. 

How we developed Temptation

Our group decided to develop our brand through our social media, website, and music video. Through social media and our website, we created a recurring theme of cloud and a neutral to a dark color palette. The signature clouds and color palette are everywhere from our posts to the merch we created. This was done to create consistency within our brand, something that does very well in the music industry and social media as well. The clouds are also an easy way for our fans to identify us. We decided to market our artists through social media as it what our TA is always on, especially through their cellular devices. 

Through Instagram and Twitter, we created a hashtag (#temptationmusic) so fans can find more information about the artist more easily. They could find tour dates, music release dates, merch giveaway info, etc. We also decided to market through Tiktok because it's an easy way to market the song and gain popularity as did the song renegade. Then we would repost fan dancing to our song on other social media platforms to show we care for each and every one. 

We also chose to develop our brand in a way that our target audience could relate to especially through our music video. The majority of the age group of our target audience are young adults who sometimes need help to find themselves, make poor decisions, and are in a sort of 'rebel' stage. All these things, the audience can relate to making the connection between fan and artist stronger, something vital in the music industry. The music video also works to develop our artist persona as a relatable person (getting into a fight with parents) and a careless teen. 

Marketing Products 

Some of the products we created include hats, sweatshirts, shirts, phone cases, and polaroids.  We also created posts for our social media and an album cover. To keep our target audience in mind we decided to make out merchandise affordable and a wide range of products, also the products are unisex so they can appeal to both men and women, making the most out of our TA. Through our products, we also kept our theme of clouds and the dark color palette throughout. The merchandise fits the 'unique' teens that nowadays became a trend, being different from others.  All of our products can be purchased online making it accessible for fans from all over the world (when we grow). 

What I learned

For production, we learned music videos have to capture the audience in the beginning and all the way through.  This is difficult because not every part of a music video is interesting, but it has to strive to keep the audience's attention. I also learned the best type of video that I think marketed both the artist and the song well was the combo of storytelling and artistic because the story keeps viewers intrigued, and it being artistic sells the song as well. 

Through the development of our marketing campaign, I learned how much research and time goes into it. I also discovered the extensity the campaign has to have and how it revolves around the target audience. The importance of why choices are made and the importance of comparing to other artists to prove these choices will work to market the artist. Not only, must this be done, I also learned uniqueness and creativity plays a huge role as well. After listening to all the presentations this was very clear, the more unique an artist is the better. But, they have to be unique in a way that is still ideal to grow and gain the most popularity.